The 5 Key Components of Digital Marketing in the 2020s

Marketing existed long before the internet. Subsequently, there were marketing experts decades before companies began offering digital marketing services. The point is that marketing is a tried-and-true discipline that has helped companies sell products and services for decades. Digital marketing has merely introduced new ways of implementing traditional practices.

Webtek Digital Marketing is a Salt Lake City, Utah firm specializing in digital marketing services. They explain that the digital marketing of the 2020s is rooted in the five key components described below. If you own a small or midsize business that struggles to reach your customers online, perhaps it’s time to consider investing in professional services.

1. Search Engine Optimization (SEO)

What we now know as digital marketing was originally birthed as SEO. Back in the early 2000s, website developers began to understand the value of having their sites show up on organic search results. They set about figuring out how they could optimize their sites to take the top spots. Thus, SEO was born.

Today, SEO continues to be the foundation on which digital marketing is built. If a company’s website does not perform well from an SEO perspective, digital marketing becomes that much more difficult.

2. Content Marketing

Those of us in the SEO industry like to say that content is king. It’s true. Everything you run across online is content. It might be text, a video, or even an infographic. But it is all content. As such, digital marketing services heavily emphasize content quality.

Quality content attracts an audience. It engages with an audience, creates the connection, increases online authority, and builds loyalty. Any digital marketing services that do not emphasize content are not accomplishing the best for their clients.

3. Social Media Marketing

Social media marketing has emerged to become one of the most important aspects of digital marketing in the 2020s. These days, people live their online lives via social media. And it is not just Facebook and X anymore. Users also love Snapchat, TikTok, Instagram, Reddit, and so many more.

Marketers have long known that they need to reach audiences wherever they are.  And in the 2020s, where they are just happens to be social media.

4. Web Development

Although web development doesn’t get much attention from a marketing standpoint, it really is critical to successful digital marketing. That is why agencies like Webtek include web development in their digital marketing services.

Web development is important inasmuch as modern search engines can now account for user experience. If a search algorithm’s analysis determines that a website’s user experience will be less than optimal, the site’s ranking will suffer in organic searches.

The end result is that digital marketing providers also have to pay attention to web development. They need to make sure that sites are fast, easy to navigate, easily understood, and rich in valuable content.

5. Email and Pay-Per-Click

I have combined the last two components into one due to the fact that neither email nor pay-per-click (PPC) marketing is applicable to every business. Most companies will do well with email marketing; some will not. The same goes for PPC advertising. But together, the two are an integral part of modern digital marketing services.

Paying for digital marketing services is not a bad idea if a company’s IT and marketing teams don’t have the resources or knowledge to handle it properly. One way or the other, a company that hopes to reach its audience online needs to market to that audience by way of digital marketing’s best practices. So if the in-house team can’t hack it, paying for professional service is worth every penny.

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